Where should the product identity code be affixed? Which is more suitable, packaging, sealing, tags or product cards
Where should the product identity code be pasted more appropriately? This article starts from four common scenarios: outer packaging, sealing, tags, and product cards, analyzes the practical applications, advantages and disadvantages of different labeling methods, and helps merchants choose the appropriate solution.
It is used for information collation, scanning code display, evidence filing and risk warning; it does not claim official certification, nor does it replace formal compliance review.
Where should the product identity code be pasted more appropriately? This article starts from four common scenarios: outer packaging, sealing, tags, and product cards, analyzes the practical applications, advantages and disadvantages of different labeling methods, and helps merchants choose the appropriate solution.
When merchants begin to consider using product identity codes or scan verification, the most common question is:
👉 Where should it be placed?
This may seem like a simple question, but in reality, different placement positions have a significant impact on the final outcome.
Because placement not only affects whether users will scan, but also:
- Scan timing
- Usage scenarios
- Whether it has verification value
Currently, common applications are mainly concentrated in the following methods.
1. Outer Packaging Label: The Most Common and Basic
Placing the identity code directly on the product’s outer packaging is the most common approach.
Suitable for:
- Boxed products
- Standardized packaged goods
- E-commerce shipments
Advantages:
👉 Easy to implement 👉 Low cost 👉 Easy for users to notice
However, it is important to note:
👉 If placed only on the surface, it can easily be ignored or skipped
2. Seal Sticker: More Suitable for E-commerce and Logistics
Designing the identity code as a sealing sticker is a method increasingly adopted by merchants.
Suitable for:
- E-commerce shipping
- Logistics transportation
- Tamper-evident packaging
The core characteristic of this method is:
👉 Users must see it before opening the package
Advantages:
👉 Scanning is more likely to happen before unboxing
This timing is extremely important for after-sales and verification.
3. Hang Tag: Suitable for Apparel and Non-sealed Products
In industries such as clothing, footwear, and accessories, hang tags are a very natural carrier.
Integrating identity codes into hang tags can achieve:
- No impact on the product itself
- Maintaining overall aesthetics
- Convenient for display and scanning
Suitable for:
👉 Products without packaging or with minimal packaging
👉 Products that need to maintain a complete appearance
However, it is important to consider:
👉 Hang tags can be easily removed, reducing tracking capability
4. Product Card: More Suitable for Branding and Long-term Use
Product cards are a more brand-oriented approach.
They are usually placed inside the packaging as an accompanying card.
Suitable for:
- Gift box products
- High-value products
- Products that require enhanced brand experience
Advantages:
👉 Easier to integrate with brand storytelling 👉 Can guide users to scan proactively
But the drawback is also clear:
👉 Scanning usually happens later (typically after unboxing)
5. How to Choose the Most Suitable Method?
In practice, it’s not about choosing “the best one,” but about your objective:
- Want pre-unboxing verification → prioritize seal stickers
- Want higher exposure → outer packaging
- No packaging → hang tags
- Emphasize brand experience → product cards
In many cases, a combination of methods can be used instead of choosing just one.
6. The Real Key Is Not Just Placement
Many people focus on “where to place it,” but what matters more is:
If scanning only leads to a simple page, its value is limited.
What truly matters is:
👉 Whether verification records can be retained 👉 Whether data can be reviewed later
Conclusion
In practical applications, the key is not just whether scanning is supported
but whether it can generate traceable records
Once products enter circulation, these records can provide references for future verification
Compared to simply displaying information, this approach has greater practical value
There are already platforms that can support such applications, making it suitable for small-scale testing first
You can start with a key product, establish a product identity page, organize supporting materials, record scan scanning verification results, and then gradually upgrade to a more complete DPP preparation process as needed.
This article is for knowledge collation and operational suggestions, and does not constitute legal, certification, official compliance or true and false identification conclusions; specific products and transactions should still be judged based on actual evidence, platform rules, testing and certification, and professional opinions.
Where should the product identity code be pasted more appropriately? This article starts from four common scenarios...
Suitable for quickly understanding keywords, checking data, sorting out risk points, preparing customer communication or generating product identity records.