Why do goods need an "identity"? Many people haven't realized this yet

From the moment a commodity is produced, it will go through the processes of leaving the factory, storage, transportation, sale, signature for receipt, and even secondary circulation. During this process, it will constantly be touched, transferred, opened and used.

But the problem is that the vast majority of goods, although they have packaging, barcodes and pages, do not have a true "identity" in the real sense. That is to say, when problems occur, a lot of information simply cannot be reviewed, verified or recorded.

One overlooked issue: Goods often circulate "anonymously"

In traditional commodity management, most people only achieve the goal of "being able to sell", but it is difficult to achieve the goal of "being able to explain clearly after selling".

For instance, in the e-commerce scenario, merchants often encounter these situations:

• The customer said, "This wasn't bought by me."
• The goods have been swapped, but it is very difficult for the merchants to prove it
• It was resold a second time without anyone noticing
• When there are disputes over after-sales service, there are no records that can be reviewed

These problems may seem different, but in essence, there is only one: The goods do not leave a clear enough "identity trace" during the circulation process.

Ii. Why are product issues always hard to clarify?

When a product does not have an independent identity, its presence in after-sales service, circulation and disputes is actually very weak.

What merchants can usually see is only the order information. What users can usually see is only the product page. However, once it enters the actual circulation stage, many key processes are "blank".

So a very awkward situation will arise:

• There is a problem with the product, but it is impossible to confirm at which stage the problem occurred
• When users raise doubts, merchants can only explain orally
• Both sides are talking about their own versions, but there are no objective records to refer to

For merchants, the most troublesome thing is often not the problem itself, but: After the incident occurred, there was no way to explain the process clearly.

Iii. Why can't traditional methods solve the problem?

Many people would say, "Don't goods already have barcodes, QR codes, and anti-counterfeiting codes?"

But most of these methods merely address the issue of "display" rather than "recording".

• Barcodes are more about the identification and circulation coding of goods
• Ordinary QR codes are more often used to redirect pages or view information
• Anti-counterfeiting codes are more about one-time verification of authenticity

They are certainly valuable, but for many actual disputes, they are not enough.

Because the truly crucial issue is not: Can this page be opened?

Rather, it is Has this product been verified? When did it happen? Was there any record left?"

What is truly lacking is not "judgment", but "record".

If a commodity has an independent identity code and a corresponding record can be left each time it is scanned and verified, Then the ways of handling many problems will be completely different.

Because this means:

• A product is not something that can be "checked and then done".
• Instead, every verification act can leave a trace
• When conducting subsequent verifications, we no longer rely solely on oral explanations

For merchants, this difference is very significant.

When there are no records, a lot of communication can only be achieved through speaking. After having records, many things can at least be "brought up for review".

V. The true meaning of a commodity's "identity" is not merely a code

Many people tend to understand "product identity" as a number, a QR code, or a label.

But in terms of actual value, what truly matters about the identity of a commodity is not its "form", but the capabilities behind it:

• Can the goods be identified
• Can the verification behavior be recorded
• Could you provide reference information after the problem occurs

In other words, the significance of a commodity identity does not lie in making the commodity more complex. Rather, it is to ensure that it remains "traceable" even after entering circulation.

Vi. Why is this matter becoming increasingly important?

As e-commerce, channel distribution, and secondary user circulation become increasingly complex, Goods are no longer merely things that are sold and then over.

For many merchants, the truly important ability in the future will not only be selling goods It also includes

• Whether the goods can be verified
• Verify whether there are any records
• Can the records be used as a long-term reference

This is also why "digital identity of goods" is receiving increasing attention.

It is not merely a concept; rather, in an increasingly complex commodity environment, A fundamental ability to help businesses reduce disputes, enhance transparency and build trust.

Conclusion

When a commodity has no identity, it is often "anonymous" during the circulation process. When a commodity acquires an identity and its verification behavior can be recorded, it is no longer merely a static item.

It began to possess the basic capabilities of being identifiable, verifiable and traceable.

At present, there is already a way to generate an independent identity code for goods. When a product is scanned, each verification will leave a record. These records can serve as important references for subsequent verification. Compared with simply checking information, this approach is more practical. For merchants, they can also start testing and using it on a small scale first.