The lookup page is too thin, so customers remain unsure
A simple “lookup successful” message does not explain product matching, brand entity, data source or follow-up verification path, so customers may still have questions.
PID product identity code
QR anti-counterfeit lookup
Public product record
Give every product a scannable, maintainable and upgradable identity record.
GEXYRAL PID is built for brand merchants, manufacturers, distributors and cross-border sellers. It manages product identity codes, QR labels, public scan pages, verification records, evidence summaries and DPP upgrade capabilities in one system. Merchants can first meet QR anti-counterfeit lookup and customer verification needs, then gradually build the data foundation for overseas disclosure and Digital Product Passports.
For packaging labels
For after-sales verification
For export data preparation
What customers see after scanning
Not just a “lookup successful” message, but a verifiable product identity page.
PID-CN
Public record established
PID-CN-****-****
Product name / model / batch
Brand entity, public description and data update time
Identity statusVerifiable
Data summaryArchived
Scan recordsTraceable
DPP extensionUpgradeable
1 codeLinked to a product identity record
1 页Carries the public scan display
1 setRetains verification and data records
Long termExpandable to DPP
Why merchants need PID
Ordinary QR anti-counterfeit pages often only answer “can it be found?”
When products enter multi-channel sales, cross-border export, after-sales verification or customer review scenarios, merchants need an identity foundation that can continuously maintain product data, evidence materials and access records.
Scattered product data makes sales and support hard to align
Product images, model descriptions, test reports, authorization documents, manuals and batch data are scattered across places, making inconsistent messaging more likely.
Scan behavior does not become business insight
Without accumulated records, merchants struggle to see which products are checked frequently, where abnormal access appears and which batches need follow-up.
DPP data preparation may require rework later
Without unified product identity, fields, evidence and records early on, later preparation of Digital Product Passports, Evidence Packs and overseas data disclosure becomes more difficult.
PID closed loop
From code generation to scan display, product identity data becomes a maintainable chain.
PID is not just a product number. It lets merchants maintain product data, QR labels, public pages, scan logs, evidence materials and DPP upgrade status under one record.
- 01Generate PIDCreate a unique identity code for a product, model, batch or individual item.
- 02Bind productLink the merchant entity, product images, model parameters and public description.
- 03Apply QR codesUse it on packaging, hang tags, certificates, manuals and after-sales cards.
- 04Public verificationCustomers scan to view public product records and verification prompts.
- 05Record traceabilityKeep records of access, status, abnormal high-frequency activity and data updates.
- 06Upgrade to DPPAdd structured fields, Evidence Packs, access permissions and machine-readable data.
Public scan page
Let customers see understandable product information after scanning, not backend field labels.
PID pages are shown to real customers, channel partners and after-sales staff. The wording must be clear, measured and verifiable, while leaving room for evidence and DPP expansion.
Product and merchant entity
Shows product name, model, batch, images, brand entity and public contact notes where appropriate.
Identity code and status notes
Shows the PID number, record status, update time and recommended verification path.
Evidence summary
Shows summaries of test reports, certificates, manuals, authorization documents and material declarations.
Scan and risk reminders
Provides measured reminders for repeated scans, abnormal frequency or status changes, without making absolute authenticity promises.
DPP summary entry
When DPP is enabled, the PID page can lightly show passport status, completeness and a summary of public fields.
After-sales verification advice
Reminds customers to keep orders, packaging, communication records and payment receipts for later after-sales or platform communication.
Merchant dashboard
Upgrade QR anti-counterfeit lookup into product data management.
Product profileProduct, model, batch, images and public description
QR code labelsUse on packaging, certificates, hang tags and after-sales cards
Scan recordsAccess trends, abnormal high-frequency scans and channel clues
Data archivingReports, certificates, manuals, authorizations and declarations
DPP upgradeFields, Evidence Packs, permissions and machine-readable data
Business value for merchants
One QR code can serve both customer lookup and long-term merchant data accumulation.
Merchants do not need separate entry points for PID, anti-counterfeit lookup, evidence materials and DPP preparation. They can first use PID to establish product identity, then add higher-level data as needed, reducing rework and fragmented pages later.
Unified customer scan entry
Unified product data wording
Unified evidence archive foundation
Unified DPP upgrade path
QR labels and printing scenarios
PID is well suited to start from packaging, hang tags, certificates and after-sales touchpoints.
For merchants just starting to build product digital identity, PID can be a lighter entry point: first make the customer scan path work, then upgrade DPP fields and Evidence Packs as the business matures.
Suitable for individual packaging, outer cartons and instruction cards
Used for basic product verification, after-sales guidance and customer access to product information by scanning.
Suitable for certificates, hang tags, warranty cards and conformity certificates
Connects paper evidence with online records, reducing lost materials and repeated communication.
Suitable for distribution, agency and cross-border channels
Allows channel partners to view product information, public status and data summaries through one unified page.
Relationship between PID and DPP
PID is not a replacement for DPP; it is the foundation before a complete DPP data loop.
Merchants can treat PID as the product identity entry point, and DPP as a more complete layer for structured data, evidence, permissions and machine-readable disclosure. Both share the same product identity foundation, reducing duplicate record creation later.
PID product identity
Product identity code, public QR page, scan records and basic data display.
Data and evidence archiving
Evidence materials, test reports, authorization documents, manuals and version records.
DPP Digital Product Passport
Structured fields, access permissions, Evidence Packs, machine-readable data and integration readiness.
Target users
For merchants who need products to be searchable, data to be visible and records to be retained.
PID can start as a lightweight anti-counterfeit lookup, but ultimately builds a product digital identity asset.
Brand merchants
Suitable for creating a unified scan-and-check page for own-brand products, helping customers understand product information more efficiently.
SME manufacturers
Suitable for archiving product models, batches, manuals, quality inspection materials and customer delivery documents in one place.
Cross-border sellers
Suitable for first building product identity and data records, then gradually preparing disclosures for overseas customers, platforms or DPP-related needs.
Distribution and agency
Suitable for creating a unified lookup page for channel products, reducing inconsistent messaging across sales channels.
Difference from ordinary anti-counterfeit codes
GEXYRAL PID focuses on records and supporting evidence, not a single absolute judgment.
Ordinary QR anti-counterfeit page
Usually focuses on a one-time lookup result, with limited page information and little room for later data archiving or DPP expansion.
- Mainly answers “whether it was found”
- Evidence and data may not be systematically archived
- Later upgrades often require rebuilding records
GEXYRAL PID product identity record
Continuously maintained around product identity, public data, scan records, evidence summaries and the foundation for DPP upgrades.
- Answers “what it is, who provides it and what evidence supports it”
- Links reports, certificates and documentation to the product record
- Can be gradually extended to Evidence Packs and DPP
Service boundaries
GEXYRAL uses PID product identity records to connect product data, QR code lookups, verification records, evidence summaries and later DPP preparation.
GEXYRAL uses PID product identity records to connect product data, QR code lookups, verification records, evidence summaries and later DPP preparation.
GEXYRAL uses PID product identity records to connect product data, QR code lookups, verification records, evidence summaries and later DPP preparation.
GEXYRAL uses PID product identity records to connect product data, QR code lookups, verification records, evidence summaries and later DPP preparation.
GEXYRAL uses PID product identity records to connect product data, QR code lookups, verification records, evidence summaries and later DPP preparation.
GEXYRAL uses PID product identity records to connect product data, QR code lookups, verification records, evidence summaries and later DPP preparation.
GEXYRAL uses PID product identity records to connect product data, QR code lookups, verification records, evidence summaries and later DPP preparation.
GEXYRAL uses PID product identity records to connect product data, QR code lookups, verification records, evidence summaries and later DPP preparation.
Start building product identity records
First get product QR lookup working, then gradually build up data, evidence and DPP capabilities.
Suitable for merchants working on branded products, anti-counterfeit lookup, cross-border sales, channel management or product data standardization.